Taco Bell Enchiritos: Earlier this year Taco Bell held a vote allowing patrons to choose one of two discontinued former fan favorites to bring back to the menu: enchirito or double decker taco.But the last few years have seen several old products brought back to the market, including some of the following noteworthy options: Look out for nostalgia hitting your grocery shelves and being served up in your kitchen in one of four ways:ĭunkaroos made waves for being a particular fan favorite.
2023 is predicted to be the year of nostalgia in the food space.
Bringing Back our Childhoodsīrands are working to reproduce these memories, and home cooks and food influencers are also interested in learning how we can recreate our childhood flavors at home. Nostalgic flavors, foods, and dishes can help people get through challenging times. That’s why yesterday’s tuna-noodle casserole became today’s comfort food. Foods that remind us of our childhoods are likely to bring back those childhood feelings of being warm, safe, carefree, and well-taken-care-of. And food acts as a superpowered Proust effect because eating is a multisensory experience.
In general, sensory experiences have the power to bring back memories to the forefronts of our minds. Proust wrote that his brain became flooded with involuntary memories about his past after he dipped his Madeleine biscuits (his childhood favorite treat) into his tea. 19th-century novelist, Marcel Proust, was the first to put a name to this phenomenon, now called the Proust effect. It turns out there’s a rational reason why we can’t seem to give up Capri Sun juice boxes and pouches, Pop-Tarts, Fruity Pebbles, Circus Peanuts, and Rice Crispy Treats. Nostalgic flavors are predicted to become a food trend in 2023 – and food industry leaders expect nostalgic flavors, foods and brands to see a resurgence. Tik Tok, the newest frontier for food related content, has tens of thousands of videos with titles like “90’s snacks they need to bring back” some of which have garnered millions of views and hundreds of thousands of likes. Research shows that more than 71% of consumers would be interested in buying and tasting the nostalgic flavors of their childhood.Īctually nostalgic cravings, flavors and recipes have already made their debut in the trending food space, spread by social media. These pops haven’t been sold on the market in more than a decade, but they still appear in nearly 10,000 monthly Google searches. Jello Pudding Pops, a GenX favorite flavor, follows the same trend. If the resurgence of Dunkaroos taught the food industry one lesson it’s that our childhood flavors aren’t going away anytime soon. Finally, in 2020, General Mills brought back the much beloved product, which was sold out within the first hour of release. Bierback shared that there were an average of four tweets an hour about Dunkaroos. Over the next decade, even though the snack wasn’t available, the craze refused to die.
In 2012, the product disappeared from the shelves in the United States. They were basically what the cool kids had. In the 90’s and early 2000’s they flew off the shelves of grocery stores, and elementary school cafeterias were rife with undercover dealings in dunkaroos. Michael Bierbach, the associate marketing manager at General Mills explained the product’s popularity as an “excuse to eat frosting straight….” Dunkaroos were sold in a small plastic tub which had kangaroo shaped cookies on one side, and sweet, decadent frosting on the other side. The original Dunkaroos hit the market in 1988. Maybe you even feel the same way as Kim Kardashian about this nostalgic, sweet snack. If you are a 90’s kid, you probably remember the taste and experience of Dunkaroos. The story of the Dunkaroos resurgence over the next few years following that tweet showcases the power of nostalgia and foreshadows 2023’s predicted trends. Please come back!” Apparently her followers agreed, because the tweet garnered 55 thousand likes. In 2018, celebrity and influencer Kim Kardashian tweeted out to her tens of million followers, “Obsessed with Dunkaroos.
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